INTERVENTION IN THE ADVERTISING OF MY NEIGHBORS

Irene Monje Martínez

Public art intervention
Fire on advertising magazines
C/Camí Pouet de la Pedrereta
20x35cm

In this practice, advertising from the nearest neighborhood will be borrowed to censor some of the amounts of capital advertised in them through aggressive practices. Later it will be returned in an apparently normal state, but inside it will be an almost useless advertising tool, since you will only be able to appreciate the products, without being able to check the price.

This proposal is based on the criticism of the capitalist production model, which floods the population with consumer messages that are often useless and totally expendable.

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